Today I found a funny site of UK company Zopa. It’s funny because word ‘zopa’ means ‘ass’ in Russian but guys worked in Zopa have different explanation of course – they are not Russian 🙂
Zopa is a term taken from business theory. It stands for Zone of Possible Agreement and is the overlap between one person’s bottom line (the lowest they’re prepared to get for something) and another person’s top line (the most they’re prepared to give for something). It’s the way people negotiate all sorts of stuff – buying a car, getting a mortgage – even a teenager negotiating with parents about staying out late. If there’s no Zopa, there’s no deal.
This company will grow successfully till it decided to go to Russian market 😉
Dont know what they were thinking when creating this trade mark, but definitely the logo is very picturesque and reminds me a LOT the above mentioned cheeks 😉
Yes, you’re right 🙂 It’s very strange ans funny company!