Welcome to Zopa

Today I found a funny site of UK company Zopa. It’s funny because word ‘zopa’ means ‘ass’ in Russian but guys worked in Zopa have different explanation of course – they are not Russian 🙂

Zopa is a term taken from business theory. It stands for Zone of Possible Agreement and is the overlap between one person’s bottom line (the lowest they’re prepared to get for something) and another person’s top line (the most they’re prepared to give for something). It’s the way people negotiate all sorts of stuff – buying a car, getting a mortgage – even a teenager negotiating with parents about staying out late. If there’s no Zopa, there’s no deal.

This company will grow successfully till it decided to go to Russian market 😉